Client outcomes first
We measure success by client results, not billable hours. Every recommendation must pass one test: will this create measurable value for the business?
About us
Our story
Sustainable Real Estate Forum was founded with one simple conviction: global industry leadership is built on sound strategy, disciplined execution, and an unwavering commitment to driving thought leadership in sustainable finance and asset management.
We believe in moving beyond simple "self-promotion" to help our partners become trusted, influential voices that inform investor strategy.
We leverage case-study-led analysis, global whitepapers, and curated VIP panels to deliver measurable impactfrom global media influence to direct lead acquisition and deal origination
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Proven ability to translate global market disruption and ESG complexity into a position of strategic authority for elite real estate organizations.
2025
Founded in 2025, SREF drives global thought leadership in sustainable finance and asset management. We move partners beyond standard self-promotion to become trusted, influential voices that inform investor strategy and win Tier-1 clients.
2026
We expanded our strategic reach and established a global network of leading partners to meet the industry's demand for deeper expertise in sustainable finance and asset management.
Our values
What drives us
Our values aren't wall art, they're the principles that guide every client engagement, hiring decision, and strategic choice we make as a firm.
Intellectual honesty
We tell you what you need to hear, not what you want to hear. Tough conversations early prevent costly mistakes later.
Practical over theoretical
Business strategy must survive contact with reality. We design solutions your teams can actually execute with the resources you actually have.
Strategic excellence
Every engagement demands our best thinking. We bring frameworks refined over decades and customize them to your specific context and constraints.
Collaborative mindset
Your team knows your business better than we ever will. Our job is to bring outside perspective, proven methods, and capacity to accelerate what you already know needs doing.
Long-term partnerships
Quick wins matter, but sustainable advantage comes from building organizational capabilities that compound over years, not quarters.
Our awards
Recognition that validates our approach
UK PropTech Association Awards
Our CEO and Founder Peter Panayi won the future leader Award for delivering enterprise-level strategic guidance with thought leadership initiatives and measurable client outcomes across global organizations.
2025
